Overview
Description
Course Title: e-Commerce+ (12 Modules)
Required Experience: Beginner
Duration: 8 months
Commitment: 15 hours per week
Start Date: Autumn 2024
Format: Online
Price: 2900€ 1.490€ Exlusive First-Year Discount!
Course Description:
The e-Commerce+ course is designed to provide participants with the knowledge and skills needed to build and manage successful online businesses. Over the span of 12 modules and 8 months, this course will guide you through the essential aspects of e-commerce, from setting up an online store to managing digital marketing, customer engagement, and logistics. With practical applications and real-world projects, participants will be well-equipped to thrive in the fast-growing e-commerce industry.
Modules Overview:
Month 1: Introduction to e-Commerce and Online Business Models
- Module 1: Fundamentals of e-Commerce (1 week, Online)
- Overview of e-commerce business models (B2B, B2C, C2C)
- Frameworks: Digital Transformation, Global e-Commerce Trends
- Module 2: Setting Up an Online Store (2 weeks, Online)
- Tools: Shopify, WooCommerce, Magento
- Step-by-step guide to setting up a fully functional e-commerce store
Month 2: Product Management and Inventory
- Module 3: Product Management and Selection (2 weeks, Online)
- Tools: Product Listing Software, Inventory Management Systems
- Best practices for selecting and managing product inventory
- Module 4: Inventory and Order Management (2 weeks, Online)
- Tools: Shopify, Order Management Software
- Learn how to manage inventory, track orders, and handle product deliveries
Month 3: Payment Gateways and Security
- Module 5: Payment Gateway Integration (2 weeks, Online)
- Tools: PayPal, Stripe, Square
- Integration of payment gateways and understanding transaction security
- Module 6: Cybersecurity for e-Commerce (2 weeks, Online)
- Frameworks: PCI Compliance, Data Encryption, Fraud Prevention
- Protecting online stores and customer data from cyber threats
Month 4: Digital Marketing for e-Commerce
- Module 7: Social Media Marketing and Advertising (3 weeks, Online)
- Tools: Facebook Ads, Instagram Ads, Google Ads
- Learn how to create and execute effective social media campaigns to drive traffic
- Module 8: SEO for e-Commerce (2 weeks, Online)
- Tools: Google Keyword Planner, Google Search Console, Ubersuggest
- Optimize product pages and website for search engines to increase visibility
Month 5: Customer Engagement and Retention
- Module 9: Customer Experience and Engagement (2 weeks, Online)
- Tools: Customer Relationship Management (CRM) Software, Live Chat Tools
- Strategies for improving customer service and engaging with online shoppers
- Module 10: Email Marketing and Customer Retention (2 weeks, Online)
- Tools: MailChimp, Klaviyo, HubSpot
- Develop email marketing campaigns and retention strategies to build loyalty
Month 6: Logistics and Supply Chain Management
- Module 11: Logistics, Shipping, and Fulfillment (2 weeks, Online)
- Tools: Logistics Management Platforms, Shipping APIs
- Learn how to manage shipping, fulfillment, and logistics for e-commerce
Month 7: Analytics and Performance Tracking
- Module 12: Data Analytics and Performance Tracking (2 weeks, Online)
- Tools: Google Analytics, e-Commerce Tracking Tools
- Learn to track, analyze, and improve e-commerce performance metrics
Certification:
Upon completing all 12 modules, participants will receive an e-Commerce+ certificate demonstrating their proficiency in managing and growing an online business, equipping them for success in the e-commerce industry.
This course is designed for beginners and aspiring entrepreneurs looking to build and scale their own e-commerce businesses. Participants will gain hands-on experience with e-commerce tools and strategies, preparing them for real-world challenges and opportunities in the digital marketplace.
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