Overview
Description
Course Title: Digital Marketing+ (10 Modules)
Required Experience: Beginner
Duration: 9 months
Commitment: 15 hours per week
Start Date: Autumn 2024
Format: Online
Price: €2900 1.690 € Exlusive First-Year Discount!
Course Description:
The Digital Marketing course is designed to provide a comprehensive understanding of digital marketing strategies, tools, and techniques while equipping participants with essential technical and soft skills for career success. Spanning 17 modules, the course offers a robust blend of marketing, analytics, and AI, with practical, real-world applications. Each module is structured to guide participants through key concepts, tools, and frameworks, enabling them to apply these skills effectively in real-world projects and professional settings.
Modules Overview:
Month 1: Fundamentals of Marketing and Strategy
- Module 1: Fundamentals of Marketing (2 weeks, Self-paced + Online Workshop)
- Frameworks: Digitalization, Value Proposition, Buyer Behavior
- Module 2: Digital Marketing Strategy (2 weeks, Online)
- Frameworks: Brand Strategy, Buyer Persona
Month 2: Lead Generation and Email Marketing
- Module 3: Lead Generation (3 weeks, Self-paced + Online Workshop)
- Tools: Hotjar, Elementor, WordPress
- Module 4: Email Marketing (1 week, Self-paced + Online Workshop)
Month 3: Content Marketing and Google Advertising
- Module 5: Content Marketing and Visual Storytelling (2 weeks, Online)
- Frameworks: Communication Objectives, Outreach Channels, Content Campaign
- Module 6: Google Advertising (3 weeks, Online)
Month 4: SEO and Social Media Marketing
- Module 7: Search Engine Optimization (SEO) (3 weeks, Online)
- Tools: Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Ubersuggest, Copyscape, GTmetrix, Semrush
- Module 8: Social Media Marketing and Advertising (5 weeks, Online)
- Tools: Facebook Business Manager, Facebook Ads
Month 5: Copywriting and Digital PR
- Module 9: Copywriting (1 week, Online)
- Frameworks: Storytelling, Brand Identity, Brand Awareness
- Module 10: Digital PR (1 week, Online)
- Frameworks: PR Communication, PR Campaigning, Brand Crisis Handling
Month 6: Analytics and Client Management
- Module 11: Google Analytics (1 week, Online)
- Module 12: Client Relations & Account Management (1 week, Online)
- Frameworks: Client Relations, Stakeholder Management, Product Marketing
Month 7: Presentation and Freelance Skills
- Module 13: Presentation Skills (Self-paced + Online Workshop)
- Frameworks: Storytelling, Audience Engagement
- Module 14: Freelance Module (Self-paced + Online Workshop)
- Frameworks: UpWork, Fiverr, Freelancer
Month 8: Employment and Advanced Skills
- Module 15: Fast-Track to Your Future Career (12 courses, Online, Self-paced, Certificate+)
- Courses: Communication Skills, Critical Thinking, Leadership, Creativity, and more
Month 9: Advanced Technical Skills
- Module 16: Expanding Your Employment Opportunities (6 courses, Online, Self-paced, Certificate+)
- Courses: Project Management, Advanced Google Analytics, UX/UI Design, Neuromarketing, and more
Month 10: AI and Future Career Skills
- Module 17: Preparing for Careers in the AI Era (2 courses, Online, Self-paced, Certificate+)
- Courses: AI Ethics, Business AI Masterclass
Certification:
Upon completing all 17 modules, participants will receive a comprehensive certification that demonstrates their proficiency in digital marketing, advanced technical skills, and career-building capabilities, ensuring they are prepared to succeed in the competitive digital landscape.
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